Free 2012 Trends Reports
Internet Usage
UK Internet Users By Age
- The majority of the UK online population are between 16 and 44 years of age.
- 20% of UK Internet users are between 25-34, while 20% are within the age bracket of 35-44
- Interestingly, the third largest share of UK Internet users (19%) is between the ages of 45-54
Online Activities
Online Activities of UK Internet Users
- Facebook is the most popular online activity among Internet users in the UK (65% of respondents)
- Researching about products and services is also a common activity, according to 75% of respondents
- Viewing and posting messages to Youtube and Twitter are widespread amongst internet users (50% of respondents)
Advertising Spend
Internet Advertising Sees More Growth than TV Advertising in the UK
- Internet advertising spending in the UK is expected to grow by 11.3% in 2012, which is five times the growth that TV advertising will see (1.5%)
Internet Advertising
Steady Increase in Online Advertising Spending
- eMarketer predicts that £5.09 billion will be spent advertising online this year in the UK, a 12% increase over 2011
- According to the same study, £6.22 billion will be spent advertising online next year (11% increase)
- This growth is expected to continue into 2014, when £6.72 billion will be spent advertising online (an increase of 10% over 2013)
Paid Search
Paid Search Advertising Spending Increases
- Paid search advertising in the UK is expected to continue to hold more than a 50% share of total UK online ad spending
- This year, £2,778 million will be spent on paid search advertising, a 9.7% increase over 2011
- This number is expected to increase by 11% to reach £3,034 million in 2013 and again by 6.5% to reach £2,850 million in 2013
Display Advertising
UK Spends More on Display Advertising
- According to eMarketer , display advertising spending is expected to hold a 27% share of total UK online ad spending
- Next year, display advertising growth will increase again by 1.1% to reach £1,361 million
- By 2014, £1,529 million will be spent on display ads
Mobile Marketing
Mobile Advertising Takes a Larger Budget Share
- Paid search advertising in the UK is expected to increase steadily over the next few years
- This year, £314.7 million will be spent on paid search advertising, a 63.7% increase over 2011
- This number is expected to increase by 62% to reach £503.1 million in 2013 and again by 63% to reach £792.3 million in 2014
Social Media
More People Using Social Networks in the UK
- According to eMarketer , more than 55% of the UK's internet users will be active on social networks, an 8% increase over 2011
- Next year , 57.7% of users - 27.7 million people - will be using social networks in the UK
- By 2014, 29.4 million people - 60% of internet users - will be using social networking.
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