An Introduction to Internet Marketing & Web Analytics

WSI Digital Marketing SEO Training course

• Get More Customers to Your Site
• Increase your Brand Presence Online
• Improve Conversion Rates
• Learn How to Track Critical Success Factors

Learn how to get your site to the top of the Search Engines, maintain and interpret online campaigns and how to utilise the most effective marketing tools available.

In this course, we introduce:

• Managing Google AdWords (the pay-per-click adverts at the top and right of Google searches)
• Key Factors Influencing Your Website Position in the Search Results
• Using Website Analytics to Improve Profitability
• Social Media Marketing
• Optimising Your Website for Search Engines (SEO)
• Using Landing Pages to Improve Conversion Rates
• Using Targeted Microsites to Deliver Focused Traffic and Extra Sales
• An Overview of Other Online Marketing Techniques

You will also receive a free WebScan report worth £350 as part of the course. The WSI WebScan analyses your website and reveals issues that could be stopping your site from getting to the top of the Search Engine results.

Recommended for:

Managing Directors, Sales & Marketing Directors and Customer Service Management who want to generate more online sales and leads or integrate online marketing into the current marketing mix.

Course Benefits:

• Learn how to engage your online prospects
• Learn marketing strategies for economic recession and boom times
• Ensure your marketing spend is fully accountable
• Get higher search positions
• Convert more customers
• Increase your brand awareness measurably
• Unlock hidden profit opportunities
• Get ahead of your competitors

What have attendees said?

"Extremely informative, as internet is the way forward - we all need to be helped to understand so we can progress."

"A very well presented course backed with information."

"I found the course extremely interesting and helpful in how I communicate to our web providers."