Pay Per Action 

Local Search Marketing Campaigns

Larger reach than Google

Advertises across all main search engines (not just Google):

• Google
• Yahoo
• Bing
• AOL
• Ask

Tracks more events than Google Analytics to monitor your return

Tracks all web events, including:

• Visits
• Phone Calls
• E-mails
• Contact Forms
• Brochure Downloads

Advanced Campaign Optimisation

Automatically optimises based on most successful:

• Keywords used
• Adverts served
• Search engine
• Time of day
• Day of week

And takes into account all web events including phone calls

Even more upgrade paths

Display advertising networks such as:

• Google
• Yahoo
• Social Media

Social Media Monitoring

• One area to co-ordinate social media activities
• One console to monitor all Internet mentions of your brand
• Allows quick response to negative or positive reports and reviews

Remarketing

• Follow up marketing of offers etc based on previous activity e.g. 
  • Dropping out of checkout could lead to the triggering of adverts on the next sites they visit
  • Buying product A could trigger follow up advertising on complementary products or upgrades

Find out how we can help you

Further Reading

Download the PPA Case Study

Video: Digitization of Business