Online PR
Online PR is even more important to businesses than offline PR and even more complex to manage. Online PR can improve SEO, increase PPC click through ratio, convert more customers and generate direct traffic. Bricks and mortar businesses benefit from greater consumer trust through their high street presence. As an online business, it’s important to start gaining trust from the outset. Even respected high street retailers need to gain trust online; customers will have reservations about things such as delivery times/reliability, payment security, returns policy and product or service quality. At WSI we offer a range of online PR services to achieve optimum success, using the most powerful Online PR tools available.
Web Design and Online PR
Your website is your shop, sales team and customer services all rolled into one. If it looks professional, more often that not, potential customers will assume the business is professional. Online PR can be enhanced by even small changes such as using the MasterCard, PayPal and Maestro emblems to display payment options. Our web design online PR services start from fine-tuning the design of existing websites to building brand new websites and integrating logo design, corporate identity and branding.
What can SEO do for online PR?
High position in search engine results pages doesn’t just gain traffic, it gains trust. The average web browser will have little idea of the mechanics of search engine algorithms, indexing, keyword density and linking etc. But they do have trust in search engine brands such as Google, MSN, Yahoo and Bing. By appearing high in the search engine rankings, some of that trust will be transferred to your website.
How can online PR convert PPC traffic?
Positive online PR, converts customers, it’s that simple. When you get traffic through ppc advertising it’s vital that you can convert enough visitors to make it profitable. If visitors recognise your brand they’re less likely to bounce and more likely to buy. Unfortunately, building an online brand is an expensive and difficult process. If it’s beyond the reach of your budget, having the look and feel of a professional website is also effective.
Social Media: Free online PR paradise or nightmare?
Social media is the newest and most powerful tool for online PR. It can transform an online business and achieve great success or harm a business if used badly. Being able to communicate with customers through a social medium redefines the relationship between the business and the customer. You have the opportunity to build relationships and interact with customers. Because you’re operating in a social space there are different standards of decorum to traditional marketing spaces. At WSI, we’re experienced in managing online PR in the social media space.
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