Email Marketing

Email marketing remains one of the most cost effective means of online marketing. It costs very little and is an effective way of targeting new customers and marketing new products, services and deals to current customers. We can source targeted mailing lists from all industries but having your own mailing list is invaluable. Is your website optimised for generating a mailing list? If not, you might want to consider some web development to integrate customer email harvesting. For more information take a look at our web development services and portfolio.

Email Mail Marketing is fast becoming the Social Media Glue of Campaigns

Let us help you co-ordinate your Social Media Campaigns with an effective E-mail campaign.

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Email Marketing Campaigns

As a general rule it´s most effective to email marketing once a month but the optimum frequency for sending out mailing lists depends entirely on your business and the nature of the emails. For instance, a weekly newsletter to subscribers would of course be sent weekly and an email reminding customers it´s time to renew their subscription would be sent annually.

Our web design and internet marketing team will work together to optimise the design and content of your emails to achieve the goals you set out for each particular email marketing campaign. These may be to promote discounts and offers, encourage customers to engage with your blog, follow you on social media websites and so on. Research suggests that around 25% of recipients will open the email and 10% will click on links in the email to investigate further. As well as generating sales they provide an opportunity to communicate with your customers, promoting and strengthening your brand.

Email Marketing Tips

Email marketing can be improved by categorising your customers and tailoring the email to each demographic. For instance, an online retailer selling children´s toys could target customers based on the age range of the toys they´d bought previously. Using email marketing tracking it´s possible to compare the performance of several emails. By comparing the percentage opened you can optimise the header and send time and click tracking can help you define product types and price ranges that convert well using email marketing.

Will my emails end up in spam folders?

Our email marketing experts design emails to be fully compliant with spam regulations world wide and will never knowingly spam a single recipient. Few companies can make a promise like that!

Start your Email Marketing Campaign