Recent Changes To The WSI Website
A few months ago we launched the new WSI site after weeks of hard work and countless design revisions. The feedback we’ve received from clients has been great, and this week we’ve made a few small but important tweaks. We thought some of you might find it useful for us to discuss the process we went through here on the blog.<!–more–> The two biggest changes have been made on the Home page, arguably the most important page on any website.
WSI Home Page Comparison
The first change was a redesign of the “Client Showcase” area at the top of the Home page. Originally, this was a set of tabs which allowed users to quickly navigate through our 5 most recent projects to see which clients we have done work for and what we did for them. It was very successful, and many clients have commented on how useful they found it. The majority of new visitors will be coming to our site to see how good we are, and the perfect way to demonstrate this is by putting this information in front of them immediately. The only problem was the 5 tab limit. We wanted the ability to include more items in the same amount of space and the chance to show off some of our animation capabilities – which we’ve been using on a lot of client sites recently. The result was the new content slider which you can take a look at on the home page. We now have a much more flexible area which can contain many more client profiles and looks a lot more dynamic.
The second big change was a complete re-write of the copy on the Home page. Our Search-Engine Optimisation experts have created a much more detailed overview of the services we offer, giving visitors a much better understanding and leading them easily through to the information they are looking for. The page is also far better optimised for the search keywords we want to be found on so we are expecting to see a dramatic rise in traffic coming in from Google and the other search engines.
The Importance Of Evolving Your Website Over Time
Most companies re-develop their website every two years or so and while there are genuine advantages to this kind of cycle, it doesn’t mean you should just allow your website to stagnate between major re-designs.
There are many advantages to evaluating what has and hasn’t worked on your website a few months after it has launched and evolving where appropriate:
- The ability to keep up to date with changes in trends and best practices
- Tweaking your content based on new information collected from Analytics and other sources
- Updating processes based on user feedback
If you’ve had ideas on how to improve your site, or you’d like to hear what we have to suggest, get in touch with us right away using the contact page
