As consumers continue to turn to email, the mobile web, Facebook, YouTube and Twitter more than ever before, it’s imperative that marketers are prepared to adapt their approach in order to successfully engage with customers and get their message across. With the steady growth of web enabled mobile devices and consumers’ increasing appetite for content the opportunities – and with it the competition – have never been greater.
The meteoric rise of social networking as an internet marketing platform has, to an extent, lead to a marginalisation of more traditional online marketing techniques such as Search Engine Optimisation (SEO) methods. Whilst there’s little doubting social media’s potential as a powerful marketing tool, be not fooled, SEO remains as relevant as it ever was, perhaps more so.
Scott Klososky former CEO of 3 successful companies looks to shake up the status quo in his keynote address to the WSI E&I Excellence and innovation Conference, Scott discusses how social technology, including social relevancy, social media and social networking is changing the way we communicate with our customers and indeed how we do busines online. (more…)
