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Posts Tagged ‘Social Media’


The power of email marketing and social media marketing: Part 1

Posted December 21st, 2011 by John-Paul in Advertising, Facebook Page, Social Media Marketing, Social Networking

Introduction to Social Media & Email Marketing

The main lifeline for a company to survive is generating new sales and repeat business from existing customers. Without existing customers staying connected and engaging with you and new leads entering your sales pipeline you company will stay stagnant and not grow.  However, implementing a well planned email marketing strategy can help your business generate new leads and nurture existing clients to ensure continued growth.

Email services logosNearly everyone uses email and it is continually growing and evolving. Email marketing is a drip marketing technique which is a direct marketing strategy. Email marketing involves scheduling promotional messages with relevant and specific calls to action sent via email.  It is a campaign spread over a period of time.

5 things to consider with email marketing

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A lesson learnt on presenting brands online.

Posted November 14th, 2011 by John-Paul in Miscellaneous, Social Media Marketing

Twitter, Facebook and in the past week Google Plus, are all places where firms flock with hopes of engaging with their customers; making them feel wanted and looked after.

Ben is 18-years-old. What he lacks in cleverness he makes up for in enthusiasm, and is always looking to build on his rather empty CV in the hope of going to university.WSI Yorkshire Facebook page (more…)

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Using Social Media to market your brand – Part Three

Posted November 3rd, 2011 by John-Paul in Miscellaneous, Social Media Marketing

Following on from Part One, the introduction of Social Media Marketing, and Part Two Twitter and Facebook we now finalise the series with LinkedIn. (more…)

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Using Social Media to market your brand – Part One

Posted October 31st, 2011 by John-Paul in Miscellaneous

Market your brand – Part One

Building strong brand awareness is an important part of your business marketing strategy, using Social Media can have a huge impact on your brand if done correctly.  Did you know that Coca Cola has 34.5 million fans on Facebook? (more…)

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Plan your Christmas Marketing NOW!

Posted October 26th, 2011 by John-Paul in Online Marketing

I have to admit I do it EVERY year, I start off with good intentions but then end up doing a panic shop right at the last minute.  And yes my other half still reminds me of the Christmas where I gave him a pair of slippers and a computer cable.  I think it was blatantly obvious I had walked into two of the nearest shops and bought the closest thing to hand!  Must try harder Lisa !Christmas Marketing (more…)

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How to Get Your Business Noticed Online with Blogging

Posted October 12th, 2011 by Francois Muscat in blog marketing, Blogging, Content Marketing, customer engagement, online presence, online reputation, online visibility

With a blog you can get your business noticed online quite fast.

Blogging opens a whole new realm than what you will find with just a normal website. Blogging is part of the online world known as Social Media. In online marketing, the call to action (CTA) and promoting your services and products is the name of the game.  In blog marketing, the  goal is the converse and interact with your visitors.

Since the goals are usually so very different with blog marketing than traditional online marketing, what results can your business expect from good blogging?

Results you can get from blogging

  1. You can reach new customers: With a blog you can reach readers that are interested.  These users are usually different than those reading traditional advertising or even your website.
  2. Build a following: You can build trust and credibility for your company, products or services by regularly writing interesting informative postings on your blog.  You will build a following of readers that will understand and know that you are the expert in your field.
  3. Inform customers: Do you produce products and sell? Blogs can build your market for these products by getting potential prospects to understand how your products and services can solve the problems that they might have. You can give them case studies on how your services or products are used.
  4. Open up communication: Always keep the lines of communication open between your customer and your company.  Customer service blogs enable the flow of conversation to travel in both directions and it can alert you to developing issues.
  5. Website rankings: Search engines adores blogs because they generate regular new keyword rich content. You can attract more search engines by researching and using keywords in your headlines and blog copy.  Always link generously from your blog to other websites.  You can also link to your own website within your blog postings.  Using keywords in the link text found in your blog postings is a powerful method to push up your organic website rankings.

To learn more about how you can generate great results through a company blog, visit http://www.wsidigitalmarketing.com/content-marketing.aspx

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