As if the ever-changing world of search engine optimisation (SEO) wasn’t difficult enough to keep track of, the world’s largest search engine – Google – recently announced key changes to the way local search results are displayed. Not to be confused with Facebook Places app, or the similar service from Foursquare, Google has called it’s new baby Place Search.
In this age of digital marketing, it’s all too easy to spend your time chasing the latest social media fad or hot tip. Even the most seasoned internet marketers occasionally lose sight of the basics from time to time – foundations upon which the internet marketing industry was built, and without which wouldn’t exist.
The meteoric rise of social networking as an internet marketing platform has, to an extent, lead to a marginalisation of more traditional online marketing techniques such as Search Engine Optimisation (SEO) methods. Whilst there’s little doubting social media’s potential as a powerful marketing tool, be not fooled, SEO remains as relevant as it ever was, perhaps more so.
We have another E-Commerce Website Launch for you, this time Rapid Tools Direct located in the centre of Huddersfield, this company supplies all your DIY needs from Hand Tools, Power Tools to Welding Equipment and Safety Equipment. This is all available from their online shop, just in time for those who are in the midst of doing a little DIY before Christmas.
Take a Look at our new website launch!! Clutch Specialists located near Leeds city centre are a company that provide handmade clutch kits for fast road, competition racing worldwide. They bespoke build their clutch kits to suit the customer/s specifications and driving techniques.
This article isn’t aimed at those of you under the mistaken belief that social media – in this instance Twitter – exists simply for short-term gain. Just as real-life business relationships require an investment of time and effort, the same ultimately applies to the digital medium. Whilst there are short-term results to be had, these should form the basis of a long-term commitment to engagement with your audience.
Whether you’re focusing on lead-generation, industry insight or media exposure – this article highlights some key tips for leveraging two-way communication between you and your audience.
