Posts Tagged ‘ppc’

Mobile Takes 12% of the UK’s Paid Search Clicks for December

Posted January 20th, 2012 by John-Paul in E-commerce, mobile devices, mobile marketing, ppc advertising

According to recently released data mobiles and tablets combined accounted for 12% of all UK paid search clicks in December.

This 12% share of paid search clicks actually represents a 49% increase in click share as percentage of the total paid search clicks since October.

Paid Search Past Comparisons

Over the same period the Quarterly UK Advertising Report found that the spend share of tablet and mobile devices increase to a 7.5% share of overall search spend which in an increase of 29%. (more…)

Analytics Data & PPC Optimisation to Achieve Meaningful Results

Posted November 24th, 2011 by John-Paul in Analytics, Online Marketing, ppc advertising

An Introduction To Analytics & PPC

A great website that few people will see will not get the marketing results you desire, this is much more important now since the explosion of online marketing. The internet is now the dominant platform for online marketing yet too many businesses are failing to fully capture the potential from online marketing. Why is this you may ask? Simple, the answer is lack of knowledge of available tools and a fear of spending money without measuring the ROI. (more…)

Google Instant impacts on PPC Management and SEO

Posted September 10th, 2010 by Stephen Harvey-Franklin in Advertising, Google, Google Adwords, Search Engine Optimisation

Google Instant Impacts On SEO and PPC Results

First of all how do you know if you’ve got Google Instant working, it is optional.

Google Instant may be switched on and off from the link next to the search box (above the safe search link)

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Achieving the Best Search Engine Marketing Mix

Posted June 17th, 2010 by John-Paul in Online Marketing, Search Engine Optimisation

Over the last few years, developments in online marketing have changed the way we work forever. From social media, blogging and tweeting through to Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns, there are literally endless inventive ways to promote your business online.

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Is Your Website Working Hard Enough?

Posted May 14th, 2010 by John-Paul in Search Engine Optimisation

Growing a business without a solid marketing plan can be like building a house without a blueprint. As much as you wouldn’t set up a retail business in the middle of nowhere and expect it to flourish, you can’t expect your website to take root out there in cyberspace without some kind of internet marketing strategy. After all – what’s the use of a website without a solid return on investment (ROI)?
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10 Techniques to Power Up PPC Ads

Posted January 13th, 2010 by John-Paul in Advertising, Google Adwords, Miscellaneous, Online Marketing

Pay per click (PPC) is an Internet advertising model used by search engines and websites where advertisers pay only when a consumer clicks through on their ad to visit their website. Typically a PPC ad is based on keywords designed specifically to reach a designated target market.

Done right, PPC marketing provides an instant source of targeted traffic and can boost sales in a cost-effective way, helping you to improve your Internet return on investment (ROI).
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