A great website that few people will see will not get the marketing results you desire, this is much more important now since the explosion of online marketing. The internet is now the dominant platform for online marketing yet too many businesses are failing to fully capture the potential from online marketing. Why is this you may ask? Simple, the answer is lack of knowledge of available tools and a fear of spending money without measuring the ROI. (more…)
I have to admit I do it EVERY year, I start off with good intentions but then end up doing a panic shop right at the last minute. And yes my other half still reminds me of the Christmas where I gave him a pair of slippers and a computer cable. I think it was blatantly obvious I had walked into two of the nearest shops and bought the closest thing to hand! Must try harder Lisa !
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For the last few years we’ve been working with Thirsty 4 Water and parent company Wilkes Group to optimise their website and bring them new business. A few months ago we were given the chance to rebuild their website from the ground up to take their online business to the next level.
At WSI Yorkshire we like to think we approach Marketing from a different angle. Having worked as the Managing Director of a leading on-line photo library company I’ve sat on the other side of the desk and had meetings with Marketing Companies. I know how important seeing a return on Marketing is for a company. (more…)
Due to the sustained growth of social networking websites such as Facebook and Twitter, together with the increasing popularity of video sharing sites like YouTube and Vimeo, 2010 will probably be remembered as being the year that social media marketing came into its own.
Hot on the heels of rising star Foursquare comes the latest contender eager for a share of the social media spotlight. Similar in nature to Foursquare’s promotion-driven focus on local business, Groupon refines the idea further.
The appeal of any platform that promises new ways to help local businesses connect with customers is undeniable. The success of Groupon will, as always, be decided by the fickle consumer and how quickly (or indeed whether) they adopt the platform. In this article, we’ll take a brief look at what Groupon is about, and how it could help your business to succeed.
