With the World Wide Web increasingly accessible via a myriad of devices – many of which are mobile – the rate at which internet users consume their chosen content grows at a pace. Global time on social media sites is soaring; up 82% (Nielsen). News consumption is a socially-engaging and socially-driven activity, especially online, and participation is through sharing rather than contributing news (Pew Centre).
It’s that time of year again – the goose is getting fat and the shrewd internet marketers are busy putting finishing touches to this season’s killer email campaign. For many businesses, Christmas is a superb opportunity to capitalise on the nation’s willingness to splash out on family and friends.
The meteoric rise of social networking as an internet marketing platform has, to an extent, lead to a marginalisation of more traditional online marketing techniques such as Search Engine Optimisation (SEO) methods. Whilst there’s little doubting social media’s potential as a powerful marketing tool, be not fooled, SEO remains as relevant as it ever was, perhaps more so.
In this age of digital marketing, it’s all too easy to spend your time chasing the latest social media fad or hot tip. Even the most seasoned internet marketers occasionally lose sight of the basics from time to time – those foundations upon which the internet marketing industry was built, and without which wouldn’t exist.
If things aren’t working for you, or you feel your website has lost its way, then read on. In this two-part article, we’re going to go back to basics and look at some simple ways in which you can harness the power of a simple web strategy.
Much like social media for the business-minded person, Linked In has rapidly grown over the last few years to represent the platform of choice for serious networkers the world over. With over 75 million members in over 200 countries, for many small and large businesses alike the question has become not so much “do I need to join?”, but more “can I afford not to?”.
