A great website that few people will see will not get the marketing results you desire, this is much more important now since the explosion of online marketing. The internet is now the dominant platform for online marketing yet too many businesses are failing to fully capture the potential from online marketing. Why is this you may ask? Simple, the answer is lack of knowledge of available tools and a fear of spending money without measuring the ROI. (more…)
The Google Adwords Quality Score is a key element of the Adwords Pay Per Click (PPC) advertising platform. In this blog post I’ll help you to understand exactly what the Adwords Quality Score is and the benefits to your PPC campaign which you can receive from a high Quality Score.
The first question you may be asking is exactly what is the purpose of the Quality Score? One of Google’s main objectives is to provide its users with highly relevant search results to queries. The Adwords Quality Score is intended to ensure that only the most relevant Adwords ads are displayed to users.
In today’s challenging economic climate, data-driven marketing and website decision making is becoming an increasingly important aspect. Google has recognised the importance of this trend with the recent introduction of its Analytics Individual Qualification (GAIQ). The GAIQ course covers web analytics techniques and Google Analytics implementation, administration, and analysis tools.
Today we are pleased to announce and congratulate the success of one of our Internet Marketing Consultants – Chris Mann for attaining this highly regarded and recognised professional qualification. Chris becomes one of the very first web professionals in the country to gain the new qualification.
The new qualification will allow WSI Yorkshire to further enhance its web analytics services, training offerings and mentoring services. The Google Analytics Individual Qualification compliments our existing status as a Google Adwords Qualified Company.
