In this golden age of e-commerce, a fully-featured online shop should form the cornerstone of any retailer’s web strategy. According to retail experts Experian, Boxing Day was again the busiest day of the year for online retailers: “UK Internet visits to online retail websites were 12% higher than on the pre-Christmas peak in traffic (December 5th) and 26% higher than on Christmas Day” (source: Hitwise.com).
