When writing copy for the web, it is critical to ensure that your writing is clear, concise and conveys the message you intended. Writing quickly and without proofreading can result in errors in grammar and spelling that will present a less than professional appearance to your customers and suppliers.
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Posts Tagged ‘copy writing’
Hunting the Rogue Apostrophe – Proofreading in Web Copy
Posted April 1st, 2010 by Chrisi Reid in Content Management
Did You Really Write That?
Posted February 10th, 2010 by Chrisi Reid in Content Management, Search Engine Optimisation
Plagiarism
It’s probably a word you haven’t heard since writing essays in school, when your instructors told you that any evidence of it could result in a failing grade. But copyright is something to be aware of when creating content for websites and social media campaigns – whether that be asking whether you are legally allowed to use a photograph, a page of text or an idea… or determining whether someone else is entitled to use content you or your clients have created.
Writing Text That Sells
Posted November 25th, 2009 by Chrisi Reid in Usability, Website Development
Trying to write the copy for product or service pages can be confusing at times.
You might not always know whether a specific section should be a hard-hitting sales pitch – or simple and direct, something to help your reader navigate through your site. Knowing how to use headlines and body text – and when to ease up on the sales speech – can help you create much more helpful product text.
Do you have the time?
Posted November 2nd, 2009 by Chrisi Reid in Usability, Website Development
Unlike traditional printed media, most websites are visited by people in a hurry; each individual page has very little time to make an impression on a user. Those users have a specific goal in mind, and little patience for a site that doesn’t make it as easy as possible to achieve it.
When building your site and writing your copy, be aware of the following time scales: (more…)
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