Lately it has occurred to me that many of the websites I have managed content for do not have one page that seemed to be standard on the World Wide Web – the FAQ or Frequently Asked Questions page.
But this may not be a bad thing as long as the content of the website provides the answers your visitors need. Ask yourself if you really need that page – or if the information that is parked there would be better on more relevant pages.
When writing copy for the web, it is critical to ensure that your writing is clear, concise and conveys the message you intended. Writing quickly and without proofreading can result in errors in grammar and spelling that will present a less than professional appearance to your customers and suppliers.
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It’s probably a word you haven’t heard since writing essays in school, when your instructors told you that any evidence of it could result in a failing grade. But copyright is something to be aware of when creating content for websites and social media campaigns – whether that be asking whether you are legally allowed to use a photograph, a page of text or an idea… or determining whether someone else is entitled to use content you or your clients have created.
This year I’m trying to make things easier for myself by doing my Christmas shopping online. It has a lot to recommend it – I don’t have to fight my way through a busy town centre to get to the shops, nor do I have to carry heavy parcels home with me.
But there are things any e-commerce website should do to give its customers the best possible online experience, especially when you’re talking about busy shopping times.
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Trying to write the copy for product or service pages can be confusing at times.
You might not always know whether a specific section should be a hard-hitting sales pitch – or simple and direct, something to help your reader navigate through your site. Knowing how to use headlines and body text – and when to ease up on the sales speech – can help you create much more helpful product text.
As a content management specialist, I’ve noticed that getting good text content for a client website can be difficult. Sometimes it seems like all the creative juices available have run out, long before the written content for a site is ready. And although quality photos and graphics, great site design and good solid programming are all necessary to make a site that represents a return on investment, without well-written content, the site isn’t complete.
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