As part of the developing relationship between WSI and the Search Engine giant Google, a unique collaborative event was organised last week.  The event hosted at Google’s central London office allowed representatives from both organisations to come together under one roof.

The agenda focussed around the challenges and opportunities presented by the global economic slowdown.  The worst for a generation and the first of the new digital age.  During these challenging economic times consumers are becoming more and more price conscious. Over 80% of Internet users now compare prices and options prior to making an online purchase. With Internet usage figures increasing to over 41 million individuals online this year this represents key opportunities for WSI’s clients.

At the event Google presented the very latest research findings into visitor behaviour and the impact the economic slowdown is having on all key online sectors.  This advice extended to Pay Per Click advertising, Social Media Optimisation and key technical aspects of Search Engine Optimisation including Landing Page Optimisation and the future of Link Building Activity.

In addition Google provided demonstrations of their very latest Search Optimisation tools and a rare insight into their future endeavours within the Search and Internet Marketing Arena.

We will be sharing all of these insights with our clients over the coming weeks and months to help gain the greatest potential from their online marketing campaigns.