Trying to write the copy for product or service pages can be confusing at times.
You might not always know whether a specific section should be a hard-hitting sales pitch – or simple and direct, something to help your reader navigate through your site. Knowing how to use headlines and body text – and when to ease up on the sales speech – can help you create much more helpful product text.
Websites have always had to make use of a pretty limited set of fonts and while there’s still no perfect solution, there are alternatives appearing all of the time. Well chosen typefaces can bring a design to life and give a designer another tool to make their creation stand out. Of course, it also works the other way, badly chosen fonts can make text difficult to understand and impact the usability of a site.
In this post I’m going to discuss some of the popular techniques used to allow more flexibility with online fonts as well as newer solutions that could be on the horizon (more…)
Unlike traditional printed media, most websites are visited by people in a hurry; each individual page has very little time to make an impression on a user. Those users have a specific goal in mind, and little patience for a site that doesn’t make it as easy as possible to achieve it.
When building your site and writing your copy, be aware of the following time scales: (more…)
Having an online store that can be open all day, every day to take advantage of customers who want to shop from the comfort of their couch can open up new marketing possibilities for many businesses. But when designing that store, it pays to remember that the products must generally sell themselves. As a website developer, you should always ensure that the tools site owners need are available in your site’s product management system. (more…)
