Due to the sustained growth of social networking websites such as Facebook and Twitter, together with the increasing popularity of video sharing sites like YouTube and Vimeo, 2010 will probably be remembered as being the year that social media marketing came into its own.
Everyone is looking for exceptional value in 2011 as recession bites. But there are plenty of businesses bucking the trend. Here are just 4 tips to help your e-commerce business or online brochures website get a competitive edge in 2011.
With the World Wide Web increasingly accessible via a myriad of devices – many of which are mobile – the rate at which internet users consume their chosen content grows at a pace. Global time on social media sites is soaring; up 82% (Nielsen). News consumption is a socially-engaging and socially-driven activity, especially online, and participation is through sharing rather than contributing news (Pew Centre).
Like it or not, social media is here to stay. Much more than just a way to stay in touch with friends and family – it’s changing the way we do business too. Despite the undeniable presence of the social networking phenomenon, many small business owners remain in denial about the need to adopt a social media strategy as part of their marketing plan.
As consumers continue to turn to email, the mobile web, Facebook, YouTube and Twitter more than ever before, it’s imperative that marketers are prepared to adapt their approach in order to successfully engage with customers and get their message across. With the steady growth of web enabled mobile devices and consumers’ increasing appetite for content the opportunities – and with it the competition – have never been greater.
Google Places Marks the Future for Local SearchJust when we were all getting comfortable with local search, Google decided to turn it all upside down with the launch of their Places Search feature. This new kind of local search organizes information around specific locations making it easier for users to compare places and decide where to go. If you have looked for a company using Google local search within the last week or so, you may have noticed a number of changes to the results page, including the following: |
