Hot on the heels of rising star Foursquare comes the latest contender eager for a share of the social media spotlight. Similar in nature to Foursquare’s promotion-driven focus on local business, Groupon refines the idea further.
The appeal of any platform that promises new ways to help local businesses connect with customers is undeniable. The success of Groupon will, as always, be decided by the fickle consumer and how quickly (or indeed whether) they adopt the platform. In this article, we’ll take a brief look at what Groupon is about, and how it could help your business to succeed.
