Ben is 18-years-old. What he lacks in cleverness he makes up for in enthusiasm, and is always looking to build on his rather empty CV in the hope of going to university.

Through his contacts – maybe his mother – he managed to get a job as the social media intern for Shippam’s Paste, a manufacturer of low-cost sandwich spreads, which have graced many a school lunchbox over the years.

He set up the company’s first Twitter account -@ShippamsPaste - and immediately began engaging with customers.

It worked. Ben was so effective that within three weeks Shippam’s Paste had over 7,000 followers. Ben’s boss, Paul, swiftly promoted him to social media executive intern. Ben and his followers were thrilled.

Ben would take to Twitter to engage (“whats your favourite shippams paste! retweet it to me!”), share tales of life in the Shippam’s office (“pauls got a keyring that makes spooky noises its really annoying it goes wooo”) and even offer advice (“theres no vegetarian pastes sorry but why not try the crab spread its only crabs”).

Ben was also completely fictitious. And absolutely nothing to do with Shippam’s.

But to dwell on that is to miss the point.  Last week came the news Ben’s followers had been dreading: “Account suspended”. Everyone knew he wasn’t real, but his persona was so endearing that people simply didn’t care.

The fans were up in arms, and calls for a boycott were only marginally tongue-in-cheek. Shippam’s just didn’t get it, fans complained, and soon #paste trended across theUK.

The SEO & PPC Job Role:

We are looking to recruit a Customer Facing Digital Marketing Project Manager to:
•    Project Manage our client’s Internet Marketing Campaigns
•    Work with Client Accounts to manage, report and develop campaigns, and to develop further business opportunities with clients
The ideal candidate will be experienced in many of the digital marketing competences, in particular SEO, PPC and Social Media. Training will be given according to needs.
The person is likely to be:
•    Numerate, have excellent organisational skills and attention to detail
•    Able to analyse and interpret data/ analytics
•    A self-starter, able to spot opportunities and go for them.
•    A good understanding of accountable marketing
•    Able to deliver outstanding results for our clients
•    Outgoing and confident with the ability to work within a team and autonomously
•    Commercially astute
•    Good with monthly deadlines
•    Proficient at Excel and Word
•    Knowledgeable about Internet Marketing and able to bring strengths and qualities to an established growing business.

If you are looking for an SEO PPC job Huddersfield contact us today

Salary Package  £20k to £30K+ according to experience

Our office is located in the village of Holmfirth, we are a nice friendly team of marketing experts.  This will be an excellent opportunity to develop, learn and grow, so if you are looking for a job in SEO & PPC please contact us today.

Please send your CV to steve@wsiyorkshire.co.uk

Using LinkedIn to Link Up

LinkedIn is great for corporate people.  It may not be the most visually appealing of the social media sites, but it is an excellent way to keep track of all the important contacts you will meet in your industry (and others).

Use it to:

• Keep track and keep in touch with all the people you meet in business. Whenever you meet someone new, find them on LinkedIn and connect.
• Showcase your skills, experience and education. Think of it as your online CV.
• Provide people with references. Ask people to recommend you and your work, then share them with the world on your profile.
• Look out for employment opportunities.
• Join and create LinkedIn groups that are associated with your industry. These are invaluable places to ask for feedback, request help or talk about the industry.
• Pull other important content into your linked in profile e.g. your blog, videos, presentations etc.

Some final advice on Social Media Marketing for your Company

• Be consistent with your brand and tone of voice
• Monitor your brand mentions on the internet using a free tool like Google iReader.
• Handle negative comments constructively and always professionally.
• Keep separate social media for your private use and keep it private.
• Unlike your personal profiles, make sure that your privacy settings for your business are all public so that everyone can see what you’re doing.
• Use Google Analytics on your website so that you can monitor and measure your social efforts.

Keep at it, using Advanced Google Analytics we can see that from social media visitors stay on our clients websites sometimes up to twice as long, and are three to four times more likely to buy or to do some other evidenced engagement like download a brochure etc.

Building strong brand awareness is an important part of your business marketing strategy, using Social Media can have a huge impact on your brand if done correctly.  Did you know that Coca Cola has 34.5 million fans on Facebook?

When you’re starting out in business, it’s all about making people aware of your brand. The some businesses can be extremely competitive but luckily thanks to the popularity of social media, it’s never been easier to get your name ‘out there.’

Over the next 3 days I’m going to share with you how businesses can use social media to make sure that your business is the hottest name on everyone’s lips!

Social Media Brand Protection

If you’re not already using social media for your business, what are you waiting for? Get yourself signed up to the most popular social media sites such as Facebook, Twitter, YouTube, LinkedIn and Flickr and start using them on a regular basis. Like with most things in life, with social media, the more you put in, the more you’ll get out of it.

A word of warning; preserve your brand. Reserve your name/brands before someone else does so you get consistent URL addresses! Did you know that the Coca Cola Facebook page was originally set-up by a couple of friends wanting to tell everyone about their love for the drink.  Before they knew it they had literally tens of thousands of people following them and Coca Cola had no control over what was being written about them.  Eventually the company came to an agreement with the page owners and they are now employed by the company to continue to build on the Business Pages.

If you are already using social media, don’t get complacent. Always keep up to date with what is happening and try not to neglect some social media in favour of others. When you’re trying to build a brand, you need to be everywhere, often.  There is nothing more off putting than following a link from a website to Facebook or Twitter to find 3 short postings which are now more than a year old.

Set up a blog

A blog is the foundation to any social media presence. It adds credibility, helps establish your voice, and is the starting point for pushing content out to the internet. Here are some tips.

• Use a WordPress blog, preferably on your website and on the same hosting as your website.
• Get the latest SEO plug-ins (these are usually free, but may require some expert configuration)
  - Some of the plug-ins will help structure the blog for search engine optimisation (SEO).
  - Other plug-ins will submit the blog to Google, Twitter etc. each time you publish an article, which is a real time saver and also highly effective SEO.
• Make sure there is a clear route from your blog to the rest of your site (e.g. Use the same navigation header) if people find your blog you need to make sure that they navigate to the rest of your website.
• Link your articles back to pages within your website

Go visual with YouTube and Flickr

Did you know that after Google and Facebook, YouTube is the most popular website, receiving over 123 million visitors per day?   When it comes to photo sharing, currently Flickr is head and shoulders above the rest.

Use YouTube to:

• Create your own branded channel (reserve your name before someone else takes it.)
• Upload videos of your products or services.
• Provide ‘How to’ guides.
• Show yourself at work and your staff at work
• Ask for feedback on products or services.
• Consider syndication to other sites like Vimeo and Daily Motion.
• When uploading, make sure you use the descriptions and keywords/tags available.
• Promote your new videos using your blog, Twitter and Facebook.

Use Flickr to:

• Upload image galleries of your latest products or services.
• Post images of your work in progress.
• Check out what your competition is upto.
• Gather feedback.
• Consider syndication to other sites such as Picasa.
• Promote your new images using your blog, Twitter and Facebook.

Remember that blogging is the starting block for Social Media as it gives you valuable content not only for your website but also for your Social Channels.

In Part Two I will be giving tips on the two big contenders Facebook and Twitter…..

Huntadeal is a revolutionary way to ‘Buy sell Haggle and Swap’ and hire goods and services. The site originally had two main areas:

Huntadeal is not an auction site, so the price does not artificially go up like other sites out there. Sellers are given the opportunity to offer their items choosing a fixed price ‘Buy Now’ ‘Haggle’ and ‘Swap’ options, therefore resulting in a mutually acceptable Deal.

Huntadeal’s USP is that it’s Free to join, FREE to buy and sell and NO commission is taken on sales.

The Huntadeal MegaStore

The site also offers new items at great prices for sale from the huntadeal MegaStore. Goods are offered with Buy Now or Haggle options, therefore giving a unique twist.   All payments to the huntadeal MegaStore go through paypal.

WSI Yorkshire  working with Huntadeal

WSI started working with the Huntadeal website in March 2010, there was much to be done and work continues to this day.   Most of the design has been updated and the site programming has been worked on so that the customer has a smooth experience on the site.  We have also added new areas to the site:

Tool Hire
huntadeal offers over 2000 products for Hire, delivered direct to your door. Ordering is easy either by the free phone number or by simply filling in the onsite form.

New Car Section

You can search for your ideal car and sell your car for FREE and also pay NO commission. Whether you are looking for the latest performance car or classic car, they can be found at hundeal.

Huntamate

Huntamate.co.uk is a sister site in the huntadeal family.  An online dating site, find your ideal partner by searching thousands of members throughout the UK.

The Huntadeal Blog

Here you can read about the latest news & offers, car news & Reviews and the best deals available, Huntadeal staff are always on the lookout for money saving tips and the latest deals and blog the best offers they find to keep you up to date!

It’s a Revolution. It will change the way people think. A positive story for these recession times.

Limelight Occasions is a unique and luxurious wedding dress shop just outside of Huddersfield. We worked with their existing design agency White Ash Creative to build a beautiful brochure website, highlighting many of their fantastic products using simple navigation and various attractive image gallery techniques. The Bridal Buyer awards judge thousands of retailers every year across 16 categories.

Huddersfield based WSI have worked with many creative and design agencies in the Yorkshire and Manchester areas to help them bring their visions to life.  Take a look at our Outsourced Web Development page to learn more.