Archive for the ‘Advertising’ Category


The power of email marketing and social media marketing: Part 2

Posted December 21st, 2011 by John-Paul in Advertising, Facebook Page, Social Media Marketing, Social Networking

3 ways to combine Social Media with Email Marketing

Social media can be integrated into your email marketing strategy in a number of ways. However, the method that you choose depends on what you want to achieve. For example if your goal is to syndicate your content online then you will want to target your campaigns to encourage readers to share your content on their social networks.

Social Media PlatformsIn 2010 Aweber conducted a survey. The results showed that 36% integrate social media into their email marketing with the purpose of asking readers to send the email on to their social network followers.
The three main tactics for implementing an integrated social media and email marketing strategy to share your newsletter content are as follows:

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The power of email marketing and social media marketing: Part 1

Posted December 21st, 2011 by John-Paul in Advertising, Facebook Page, Social Media Marketing, Social Networking

Introduction to Social Media & Email Marketing

The main lifeline for a company to survive is generating new sales and repeat business from existing customers. Without existing customers staying connected and engaging with you and new leads entering your sales pipeline you company will stay stagnant and not grow.  However, implementing a well planned email marketing strategy can help your business generate new leads and nurture existing clients to ensure continued growth.

Email services logosNearly everyone uses email and it is continually growing and evolving. Email marketing is a drip marketing technique which is a direct marketing strategy. Email marketing involves scheduling promotional messages with relevant and specific calls to action sent via email.  It is a campaign spread over a period of time.

5 things to consider with email marketing

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UK Internet Marketing Trends 2011

Posted June 22nd, 2011 by Stephen Harvey-Franklin in Advertising, Social Media Marketing

uk-internet-marketing-trends-2011

While recession still dominates the headlines, the Internet, Online Business, Internet Marketing and Social Media all have had good growth and are predicted to continue to grow over the foreseeable future. Indeed with the spread of smart phones and new devices such as Ipads and other tablets, mobile marketing is growing phenomenally at the moment. Amazon are rumoured to have done over $1bn in sales from mobile devices alone. (more…)


Going Mobile to Win More Customers

Posted September 17th, 2010 by in Advertising, Google, Social Networking

Use of mobile devices (or ‘smart phones’ as they are often known) has increased exponentially over the last few years. Thanks mainly to Apple’s pioneering iPhone, which uses a simple but revolutionary touch-screen interface, staying online on-the-go is now easier and faster than ever before.

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Google Instant impacts on PPC Management and SEO

Posted September 10th, 2010 by Stephen Harvey-Franklin in Advertising, Google, Google Adwords, Search Engine Optimisation

Google Instant Impacts On SEO and PPC Results

First of all how do you know if you’ve got Google Instant working, it is optional.

Google Instant may be switched on and off from the link next to the search box (above the safe search link)

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