Archive for February, 2010


Comparing mysql and mysqli

Posted February 24th, 2010 by in Website Development

PHP offers you more than one way to connect and interact with your MySQL database. Two common ways to interact with MySQL through your PHP script are the mysql and the mysqli extensions. Both accomplish similar things but there are distinct and notable differences between the two.

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Text Formatting in a CMS – CSS for Clients

Posted February 23rd, 2010 by Chrisi Reid in Content Management, Usability, Web Design, Website Development

So, you’ve designed and built a visually attractive website, uploaded the client’s content and you’re about to turn it over to the client to maintain themselves. You’ve used the latest in CSS to create a fantastic look and feel for the site, and you intend to add this site to your portfolio as a showpiece. The client is thrilled with how the site looks, and can’t wait to start search engine marketing or pay-per-click campaigns to get the traffic coming in.

Hold on just one moment… how much does your client know about CSS – and how long is the site content going to retain the look and feel they’re so pleased with if they’re not confident with HTML?

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Using the Web to Listen, Learn and Engage

Posted February 23rd, 2010 by John-Paul in Miscellaneous, Social Media Marketing, Usability

As web behaviour evolves, online and offline marketing need to evolve with it. The World Wide Web has not only brought everyone closer, it is also bringing about a significant shift in attitudes toward consumers, including the recognition of their value as customers. Brands that recognise this shift, and successfully engage with their customers will win the day.
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5 Tips for Converting Online Leads

Posted February 23rd, 2010 by John-Paul in Web Design

Websites have moved on from being merely online company brochures. While your website should still be your online ‘shop window’, open twenty four seven for your customers to visit – it should also be working hard for you to convert visitors into clients.
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Google Caffeine – Is It Good For You?

Posted February 23rd, 2010 by John-Paul in Search Engine Optimisation

One thing is certain when working with the World Wide Web: change. Web technology is not stationary – nor should it be. Complacency in implementing improvements leads to limited functionality, which translates ultimately into losing traffic. No individual or company is exempt, including the Internet giant Google, which has maintained its dominance in global cyberspace through its clever adoption of leading- edge technologies for its online tools and services.
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20 Social Networking Tactics for Business

Posted February 23rd, 2010 by John-Paul in Miscellaneous, Social Media Marketing, Social Networking

The growth of social media has exploded on to the web – and there are no signs it will be slowing any time soon. While Tweeting, poking and tagging may primarily be consumer-based activities, it would be unwise to assume there are not social network marketing opportunities to help promote your business.
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