Designing a website that will attract and appeal to your ideal customer requires the successful execution of several factors. You not only have to get the attention of your target audience, but you also have to grab the attention of the major search engines – or you will be missing out on a rich source of traffic.
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Archive for January, 2010
The Importance of Good Web Design
Posted January 13th, 2010 by John-Paul in Web Design
10 Techniques to Power Up PPC Ads
Posted January 13th, 2010 by John-Paul in Advertising, Google Adwords, Miscellaneous, Online Marketing
Pay per click (PPC) is an Internet advertising model used by search engines and websites where advertisers pay only when a consumer clicks through on their ad to visit their website. Typically a PPC ad is based on keywords designed specifically to reach a designated target market.
Done right, PPC marketing provides an instant source of targeted traffic and can boost sales in a cost-effective way, helping you to improve your Internet return on investment (ROI).
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Choosing an Optimal MySQL Data Type
Posted January 11th, 2010 by in Website Development
MySQL supports a wide range of data types, which determine how MySQL will store your data. Any one of multiple data types can be used to store a piece of data, but which one is optimal?
Why Should I Be Concerned About My Adwords Quality Score?
Posted January 7th, 2010 by John-Paul in Google Adwords, Online Marketing
The Google Adwords Quality Score is a key element of the Adwords Pay Per Click (PPC) advertising platform. In this blog post I’ll help you to understand exactly what the Adwords Quality Score is and the benefits to your PPC campaign which you can receive from a high Quality Score.
The first question you may be asking is exactly what is the purpose of the Quality Score? One of Google’s main objectives is to provide its users with highly relevant search results to queries. The Adwords Quality Score is intended to ensure that only the most relevant Adwords ads are displayed to users.
For the 10th Consecutive Year WSI Ranks No. 1 in the Technology Services Franchise Category
Posted January 6th, 2010 by John-Paul in Internet Consultancy, WSI Company News
WSI Maintains Its Long-Standing Top Rankings in Entrepreneur Magazine’s January 2010 Franchise 500 Listing
The WSI network is the world’s largest Internet consulting firm, ranks as the No.1 Internet Marketing Services Franchise in Entrepreneur Magazine’s January 2010 Franchise 500 – an honour maintained for 10 consecutive years. WSI ranks 13th in the Top Home Based Franchises. Overall, the world’s leading franchise offering Internet marketing services increased to the 56th spot in the 500 listing in 2010.
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