Archive for October, 2009


What do you want from a Content Management System?

Posted October 21st, 2009 by Daniel Fielding in Content Management, Website Development, WSI Company News

What do you look for in a CMS? At WSI in Holmfirth we’ve tested a huge range over the years. Some of them impressed us, some of them were never spoken of again! We’ve used all of the systems available inside the WSI marketplace and a lot of popular open-source alternatives, but we’ve never found that perfect mix of features, flexibility and simplicity.

Help us to build your dream CMS! We’re working on our own system and we’d like to make it available for all of you to offer to your clients. What do you love or hate about existing systems? What’s the one feature that you’ve always wanted? Let us know and we’ll do our best to make it happen.<!–more–>

Why not use an existing CMS?

Using an off-the-shelf CMS has many advantages; they usually allow you to deploy a site quickly at low cost. Many of them also have an active development community, meaning you have access to custom “modules” and additional functionality. The trade-off is that all of this comes at the expense of flexibility and usability. You no longer have the same level of control over your site’s processes and appearance as you would with a bespoke build.

Our aim is to build a system which allows us to create a bespoke quality site, with the cost and delivery time of an off-the-shelf product.

Building Our Own CMS In-House

Our in-house designers and developers created our first system from the ground up about 18 months ago. It was basic but was built on the principles of speed, security and simplicity for the user. These fundamentals have been paramount since then as we’ve built in features and slowly increased the systems capabilities.

When we make the system available to other ICs we’re hoping to have the following features available as standard:

  • Simple page management for single or multi nav sites
  • Flawless SEO friendly URLs
  • Advanced visitor reporting/statistics built into the back-office
  • A customisable live feed of activity on your site
  • News, event, user, banner and bulk email management
  • Automatic HTML and XML sitemap generation

We’ve spent a lot of time ensuring that the user interface for the back-office is as clean and easy to use as possible. Here’s a quick preview of the current build:

We’re going to continue getting our system ready and want it to be as useful for you as it has been for us. Tell us what you like or dislike the most about the systems you are using at the moment. Tell us what your dream feature would be. What’s the one thing that your last client asked for that you weren’t able to deliver?

We want to hear it all no matter how big or small the feature! Leave a comment below or email dan@wsiyorkshire.co.uk directly.


Google Analytics Qualified Professionals!

Posted October 20th, 2009 by Stephen Harvey-Franklin in Analytics, WSI Company News

In today’s challenging economic climate, data-driven marketing and website decision making is becoming an increasingly important aspect.  Google has recognised the importance of this trend with the recent introduction of its Analytics Individual Qualification (GAIQ).  The GAIQ course covers web analytics techniques and Google Analytics implementation, administration, and analysis tools.

Today we are pleased to announce and congratulate the success of one of our Internet Marketing Consultants – Chris Mann for attaining this highly regarded and recognised professional qualification.  Chris becomes one of the very first web professionals in the country to gain the new qualification.

The new qualification will allow WSI Yorkshire to further enhance its web analytics services, training offerings and mentoring services.  The Google Analytics Individual Qualification compliments our existing status as a Google Adwords Qualified Company.


Images Appearing on Google AdWords

Posted October 16th, 2009 by Stephen Harvey-Franklin in Google Adwords, Online Marketing

Since we first found that Google can now display images associated with the Google Adverts, we have been refining our own offering and are now ready to launch this service with our clients.

Images With Adwords

Further & more detailed anouncements about how we will be delivering these services to our customers will be communicated in our next e-mail newsletter. In the meantime we will be contacting some of our customers directly to get them started with this service as soon as possible so that they have first strike advantage.

An easy way to check this is to search on “Toys” and look out for the + to open up the image results.


E&I: Make Child Poverty History Announcement

Posted October 7th, 2009 by Stephen Harvey-Franklin in WSI Company News

WSI Announced at their Excellence and Innovation Conference in Orlando that they are aiming to raise sufficient money from the WSI Network to build a new school.

“No one should go hungry in this day and age, especially children whose entire development and future potential depends on their health and nutrition. Every child deserves to have the essentials of clean water, health care and basic education. Our goal is to take the necessary steps to end child poverty – one child, one village at a time.”

You can find out more on the Make Child Poverty History site.


WSI Excellence & Innovation Conference

Posted October 3rd, 2009 by Stephen Harvey-Franklin in Online Marketing

DAY One of the Internet Marketing Conference

Steve Harvey-Franklin Lead Internet Consultant At WSI’s West Yorkshire Office in Holmfirth Huddersfield attended and spoke at the Global Excellence & Innovation Conference in Orlando Florida. Here’s a summary of this great 2 days of learning, attended by over 300 Internet Consultants

Killer Strategies for the Construction Industry
(Construction Industry Search Engine Marketing Success)

Max Callas Case Studied the every growing list of successful Construction Industry Clients

How to Get Constuction Industry Suppliers Online Business Using Search Engine Marketing

3 Easy Steps To Get Free Publicity Cameran Herold Key Note Speach

Cameron Herold is the Founder of BackPoclet COO & Former COO of 1-800-Got-Junk

Effective Conversion Strategies
Converting Website Visitors into Paying Customers

Eric Cook from Michigan explores & Explains how improving Conversion Startegies on Websites is Highly profitable for our clients

From Concepts to Super Heroes
Social Media Optimisation To Dominate the Search Engines

Doug Schust and Baltaj Gill Explain how WSI’s Social Media Experts are delivering Search Engine Domination to Our Clients

Integrated Search Engine Marketing Campaigns that Deliver Results

Darren Kincaid from Virginia explains a case study where WSI acieved a 2,000% increase in Qualified Leads for a client of WSI

DAY Two of the Internet Marketing Conference

Generating a Million Dollars for Your Customers

Neal Lappe presented how WSI were instrumental in growing their customer in the automative spare parts industry to become a multi million dollar a month business using Pay Per Click Marketing and Other Search Marketing Tools

Persuation Architecture – Adding Value As An Internet Consultant &
Extreme Makeover – Good to Great Conversion Clinic
By Key Note Speaker Jeffrey Eisenberg Founder & CEO of Future Now

The Internet – Turning Noise Into Conversation

The art of Internet Marketing

Strategic Consulting Packages by Steve Harvey-Franklin
Yorkshire Based Internet Consultant at WSI

Case Studies of how Steve & his team of Internet Consultants and Internet Experts based in their office near Huddersfield have delievred outstanding results for their clients

Optimising Search Engine Marketing Campaigns with Web Analytics

BY Michael Richards from Missouri

How Michael has excelled in delivering great Search Engine Marketing Results for WSI’s clients

Leveraging Social Media To Enhance Social Media Results

Francois Muscat explains how Social Media has helped WSI dominate the search engines in South Africa


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