At WSI Yorkshire we provide a Full Digital Marketing Service from Web Design to ongoing Website Optimisation and Advertising for Large & Medium Companies in the Yorkshire region and beyond.

We are currently seeking an out going, friendly telesales person to make appointments for our consultants with both existing and new clients, working from home or in our offices in Holmfirth.

With flexible hours to suit, this role would be particularly suitable for a back to work parent looking for a job to fit round family life.

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According to recently released data mobiles and tablets combined accounted for 12% of all UK paid search clicks in December.

This 12% share of paid search clicks actually represents a 49% increase in click share as percentage of the total paid search clicks since October.

Paid Search Past Comparisons

Over the same period the Quarterly UK Advertising Report found that the spend share of tablet and mobile devices increase to a 7.5% share of overall search spend which in an increase of 29%. Read the rest of this entry »

3 ways to combine Social Media with Email Marketing

Social media can be integrated into your email marketing strategy in a number of ways. However, the method that you choose depends on what you want to achieve. For example if your goal is to syndicate your content online then you will want to target your campaigns to encourage readers to share your content on their social networks.

In 2010 Aweber conducted a survey. The results showed that 36% integrate social media into their email marketing with the purpose of asking readers to send the email on to their social network followers.
The three main tactics for implementing an integrated social media and email marketing strategy to share your newsletter content are as follows:

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Introduction to Social Media & Email Marketing

The main lifeline for a company to survive is generating new sales and repeat business from existing customers. Without existing customers staying connected and engaging with you and new leads entering your sales pipeline you company will stay stagnant and not grow.  However, implementing a well planned email marketing strategy can help your business generate new leads and nurture existing clients to ensure continued growth.

Nearly everyone uses email and it is continually growing and evolving. Email marketing is a drip marketing technique which is a direct marketing strategy. Email marketing involves scheduling promotional messages with relevant and specific calls to action sent via email.  It is a campaign spread over a period of time.

5 things to consider with email marketing

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Back in September we launched a new website for Caledonian, one of the countries favourite traditional ale breweries. The site has been a huge success and provides information on the brewery and its products and a fun and interesting way.

Last week we launched an update to the site which included a new shop, allowing people all over the world to browse and purchase Caledonian Beers and merchandise. The shop uses our single page checkout to reduce the complications often experienced when shopping online, allowing you to make your purchase in just a few minutes. Read the rest of this entry »

WSI Yorkshire has recently launched a new site for local Yorkshire law firm Honley Law Practice, incorporating our SEO web design and our user-friendly Content Management System to ensure that the Honley Law staff can easily update their own website.

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